{"id":431,"date":"2014-02-19T20:29:34","date_gmt":"2014-02-19T19:29:34","guid":{"rendered":"http:\/\/smithsamerican.eu\/?page_id=431"},"modified":"2017-06-28T12:00:35","modified_gmt":"2017-06-28T10:00:35","slug":"corporate","status":"publish","type":"page","link":"https:\/\/smithsamerican.eu\/en\/corporate\/","title":{"rendered":"corporate"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” inner_shadow=”on” fullwidth=”on” parallax=”off” module_class=”smth_border” background_image=”http:\/\/smithsamerican.eu\/wp-content\/uploads\/2014\/02\/foto-Corbis-invecchiatafullheight_2-1.jpg” background_color=”#ffffff” transparent_background=”off” allow_player_pause=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”The History” subhead=”\u201cbest workwear money can buy\u201d” background_layout=”dark” text_orientation=”left” \/][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” background_image=”http:\/\/smithsamerican.eu\/wp-content\/uploads\/2014\/02\/fondello3.jpg” background_color=”#ffffff” inner_shadow=”off” parallax=”off”][et_pb_row admin_label=”row”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”http:\/\/smithsamerican.eu\/wp-content\/uploads\/2014\/02\/soci-fondatori-in-alta-risoluzione.jpg” animation=”left” url_new_window=”off” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n

The History<\/h2>\n

New York, 1906. Thousands of immigrants landed at Ellis Island to create, with their own strength, a new life in the New World \u2013 someone thought to invent for them new resistant and comfortable workwear. It was the Boshnack family. Thus was born the Smith\u2019s American: \u201cbest workwear money can buy\u201d.<\/p>\n

A strange destiny. More than a century later, it is a process of reverse migration, to give prestige to a brand full of history and stories: a bizarre comings and goings, with one goal \u2013 success. It is Italian style, with its contribution to innovation, craftsmanship and the will to succeed, that make Smith\u2019s American a must-have across the ocean.<\/p>\n

Bridge, licensee of the brand, gathers and enhances the heritage with new casual chic collections. Clothing, footwear and accessories: \u2013 American style and made in Italy has had spectacular results. A synergy of different genes generates great ideas. A sign that catches your eye, that is appreciated, soft to the touch and that you can wear from head to toe. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_tabs admin_label=”timeline”] [et_pb_tab title=”1906″]\"1906\"New York, 15th February 1906 \u2013 Brooklyn Overall Company Inc. is born. Soon thereafter Smith\u2019s becomes a benchmark for working class clothing.[\/et_pb_tab][et_pb_tab title=”1928″]\"1928\"When work needs to be done we have the clothes for it. Smith\u2019s becomes very popular and the affection and love for the brand was a natural result. By 1928 it is in every big city throughout America.[\/et_pb_tab][et_pb_tab title=”1942″]\"1942\"First Smith\u2019s flag ship store and official office open in Brooklyn, New York.[\/et_pb_tab][et_pb_tab title=”1952″]\"1952\"Smith\u2019s has been invited to attend at the first Textile Clothing Show in New Jersey. After the Second World War more and more consumers appreciate and trust Smith\u2019s. From San Francisco to Hong Kong, from Paris to Athens – all the biggest cities are fascinated by Smith\u2019s.[\/et_pb_tab][et_pb_tab title=”1982″]\"1982\"Smith\u2019s American is known and distributed all over the world and arrives finally in the Italian market.[\/et_pb_tab][et_pb_tab title=”1988″]\"1988\"Smith\u2019s arrives in Japanese market.[\/et_pb_tab][et_pb_tab title=”2010″]\"2010\"Smith\u2019s arrives in China. Overalls, jackets and work trousers made of denim and design to withstand the day life start to attract students and white collar workers.
\nIn Europe even the most sophisticated consumers have been seduced by the brand. Amongst others, Bloomingdales and Sak\u2019s Fifth Avenue sell the Smith\u2019s brand.[\/et_pb_tab][et_pb_tab title=”2011″]\"2011\"New Europe and Russia brand licensing agreement for Bridge Srl. The world is changing and Smith\u2019s has updated and restyled many of its iconic products to meet the demands of this new world with a new look. Our philosophy however remains the same. Even after generations the company and the brand\u2019s DNA have not changed. The value of what we create has never stopped working \u2013 that is why our outfits are iconic.[\/et_pb_tab][et_pb_tab title=”2014″]\"2014\"New woman Capsule Collection by Michela Goldschmied. \u201dA star is born\u201d
\nIt was born under a lucky star: the one that appears discreetly in Michela\u2019s logo, perhaps reminiscent of the stars and stripes, or of a near future that will conquer the stars. \u201cTimeless and ageless\u201d apparel with absolute comfort.[\/et_pb_tab] [\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” background_color=”#000000″ background_image=”http:\/\/smithsamerican.eu\/wp-content\/uploads\/2014\/02\/footer.jpg” inner_shadow=”off” parallax=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_cta admin_label=”Call To Action” title=”NEWSLETTER REGISTRATION” button_url=”\/en\/contacts\/” button_text=”Send” background_layout=”dark” background_color=”none” use_background_color=”on” text_orientation=”center”]<\/p>\n

Please click here if you want to be update about our future news.<\/h2>\n

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The History New York, 1906. Thousands of immigrants landed at Ellis Island to create, with their own strength, a new life in the New World \u2013 someone thought to invent for them new resistant and comfortable workwear. It was the Boshnack family. Thus was born the Smith\u2019s American: \u201cbest workwear money can buy\u201d. A strange […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-431","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/smithsamerican.eu\/en\/wp-json\/wp\/v2\/pages\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smithsamerican.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smithsamerican.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smithsamerican.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/smithsamerican.eu\/en\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":0,"href":"https:\/\/smithsamerican.eu\/en\/wp-json\/wp\/v2\/pages\/431\/revisions"}],"wp:attachment":[{"href":"https:\/\/smithsamerican.eu\/en\/wp-json\/wp\/v2\/media?parent=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}