The History
“best workwear money can buy”![](http://smithsamerican.eu/wp-content/uploads/2014/02/soci-fondatori-in-alta-risoluzione.jpg)
The History
New York, 1906. Thousands of immigrants landed at Ellis Island to create, with their own strength, a new life in the New World – someone thought to invent for them new resistant and comfortable workwear. It was the Boshnack family. Thus was born the Smith’s American: “best workwear money can buy”.
A strange destiny. More than a century later, it is a process of reverse migration, to give prestige to a brand full of history and stories: a bizarre comings and goings, with one goal – success. It is Italian style, with its contribution to innovation, craftsmanship and the will to succeed, that make Smith’s American a must-have across the ocean.
Bridge, licensee of the brand, gathers and enhances the heritage with new casual chic collections. Clothing, footwear and accessories: – American style and made in Italy has had spectacular results. A synergy of different genes generates great ideas. A sign that catches your eye, that is appreciated, soft to the touch and that you can wear from head to toe.
![1906](http://smithsamerican.eu/wp-content/uploads/2014/04/19061.jpg)
![1928](http://smithsamerican.eu/wp-content/uploads/2014/04/19281.jpg)
![1942](http://smithsamerican.eu/wp-content/uploads/2014/04/19421.jpg)
![1952](http://smithsamerican.eu/wp-content/uploads/2014/04/1952.jpg)
![1982](http://smithsamerican.eu/wp-content/uploads/2014/04/1982.jpg)
![1988](http://smithsamerican.eu/wp-content/uploads/2014/04/1988.jpg)
![2010](http://smithsamerican.eu/wp-content/uploads/2014/04/2010.jpg)
In Europe even the most sophisticated consumers have been seduced by the brand. Amongst others, Bloomingdales and Sak’s Fifth Avenue sell the Smith’s brand.
![2011](http://smithsamerican.eu/wp-content/uploads/2014/04/2011.jpg)
![2014](http://smithsamerican.eu/wp-content/uploads/2014/04/2014.jpg)
It was born under a lucky star: the one that appears discreetly in Michela’s logo, perhaps reminiscent of the stars and stripes, or of a near future that will conquer the stars. “Timeless and ageless” apparel with absolute comfort.